Rozerem Ads Dis Lincoln, Show Beaver Posted: July 18, 2006 I'm trying to figure out the thinking behind the new DTC (direct to consumer) ad campaign for Rozerem, the new sleep aid pill brought to market by Takeda. The ads feature Abraham Lincoln and a beaver. I find the ads disturbing, although they do stand out from the crowd of sleep aid ads -- a space growing more crowded every day. Why Lincoln? Why Beaver? I examine the use of these images and icons in the print, TV, and Web versions of the ad and have a few comments about the political correctness of these elements -- not that's there's anything wrong with it! For more on this, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: DTC Advertising Favorites Sleep Aid Drugs If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe. Enter your Email Address | Return to Pharma Marketing Blog Topics |