Pharma Marketing Blog represents the opinions of
John Mack
Publisher of
Pharma Marketing News.
We accept advertising relevant to the interests of our members.
For more information, see:
Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
| Also see Pharma Marketing News OpEd Pieces |
The Marketing Mix Maze
Posted: July 11, 2006An article entitled "The Marketing Maze" in a special marketing section of yesterday's Wall Street Journal presents a breakdown of US advertising expenditures for 2005. The article raises a couple of interesting points that I would like to focus on and relate to pharmaceutical marketing & advertising, such as how much pharma spends on TV and Internet advertising vs. the overall numbers.For more on this, please see today's post to Pharma Marketing Blog.
For more posts in related topic areas, see: