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PhRMA's Response - PRwise, it Stinks!
Posted: July 6, 2006On May 3, 2006 I wrote to PhRMA's Office of Accountability complaining that Sepracor was "sneaking" in Lunesta "reminder ads" despite being a signatory to PhRMA's Guiding Principles for DTC Advertising.Two months later, I get a response! And what a response!
Frankly, I had given up and moved on. But PhRMA's response has regenerated my interest to pursue the matter.
I guess the title of today's post to Pharma Marketing Blog gives it all away, but you need to read this and see for yourself!
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