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PR Marketing: Mystery Wrapped in a Riddle
Posted: June 27, 2006Yesterday's post, "Marketing Disguised as PR", generated some interesting counterpoints and comments from friends in the blogosphere and on the PHARMA-MKTING discussion forum. Seems that I have hit upon something worthy of further discussion.
- Does PR play "Second Fiddle" to marketing?
- Is all PR Regulated? What about celebrity endorsements?
- What does "buy" mean?
- Where is the PR industry's "Guiding Principles of DTC PR Marketing?"
- Without voluntary guidelines, can government regulation be far behind?
For more on this, see
today's post to Pharma Marketing Blog.
- Also see Public Relations/Image for more posts in this topic area.