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Welcome Back Vioxx, Welcome Back
Posted: June 8, 2006An editorial in today's Wall Street Journal calls for the return of Vioxx.Forget for the moment the data that the WSJ cites in defense of this. I'm more interested in the ad that Merck will run if and when Vioxx comes back on the market.
Considering that pop music is often co-opted in advertising to put the viewer in the right mood, I envision Merck using the "Welcome Back, Kotter" TV series theme song.
To read the Welcome Back Vioxx lyrics while humming the tune, see today's post to Pharma Marketing Blog.