In February, I wrote about GSK's use of sales representatives to deliver to physicians and the community at large a PR campaign that is designed to promote the value of the pharmaceutical industry. I criticized this effort on the basis that sales reps are among the least credible of pharma employees.

What I failed to realize, however, was that the primary goal may not be to spread the good word but rather to boost the morale of the sales force!

What leads me to this conclusion?

Read today's post to Pharma Marketing Blog.

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