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In My Humble Opinion
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Restless Brush Syndrome: Lessons for Requip Marketers

Posted: June 5, 2006
Restless Leg Syndrome (RLS) has been receiving a lot of attention these days because of all the recent Requip TV ads and in-office patient pamphlets. Little attention, however, is being paid to another debilitating syndrome, possibly related to RLS. I am talking about Restless Brush Syndrome or RBS as it is affectionately called.

What causes RBS? How do RBS sufferers view themselves and their condition? Because there may be a link between RBS and RLS, the answers to these questions may help Requip marketers better position their product messaging. Unfortunately, there is no Restless Brush Foundation where we can go to to find answers, but I was able to learn a lot by visiting an online painters' forum where RBS was a hot topic.

Learn more about the connection between RBS and RLS by reading today's post to Pharma Marketing Blog.

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