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Buzz is NOT regulated by FDA
Posted: January 31, 2005It seems that Cialis will be back at the Super Bowl with a 60-second commercial that may cost as much as $4.8 million (see "Impotence drug returns to Super Bowl A 60-second spot for Cialis to appear during this year's most-watched TV event").While many may lament the "bursting of the 'G-rated' Super Bowl myth" because the ads must mention the four hour erection side effect, what about the amount of money being spent for these Super Bowl DTC ads? While $4-5 million is a drop in the bucket for an annual ad budget of over $137 million (see "ED Drug Sales Limp"), is it a waste of money?