Recently, the Archives of Internal Medicine published an article about the off-label prescribing of drugs by physicians. What % of prescriptions are written off-label?

We know that pharmaceutical companies legally and illegally urge the use of their products off-label, but is there a pattern? Can we predict which drugs will be prescribed off-label more frequently than others? And what are the forces that encourage drug companies to step up their off-label promotions?

For more on this, plus some data on DTC spending in 2005 (including a nice chart), see today's post to Pharma Marketing Blog.

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