In a front page Wall Street Journal story, New England Journal of Medicine Executive Editor Gregory Curfman said "We Were Hoodwinked." He was defending himself and his journal against accusations that the journal should have published corrections to a pivotal VIOXX study report it published. The report omitted critical heart attack data. Only 5 years after the fact did the NEJM publish a "Expression of Concern" to correct the record.

It turns out, however, that it was the NEJM that hoodwinked us, and by us I include the Wall Street Journal and other press.

For more on this, plus some data on DTC spending in 2005 (including a nice chart), see today's post to Pharma Marketing Blog.

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