A week or so ago I reported that Sepracor was "sneaking" in Lunesta "reminder ads" despite being a signatory to PhRMA's Guiding Principles for DTC advertising.

Since then I've become aware that Sepracor is continuing to run Lunesta reminder ads on prime time cable and network TV. While I am no Don Quijote anxious to tilt at windmills, I decided to make this is a test case of Pharma's (and PhRMA's) commitment to the DTC Principles and report back to readers of Pharma Marketing Blog.

For more on this and a link to the letter I wrote PhRMA, see today's post to Pharma Marketing Blog.