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How Not to Influence Physician Bloggers
Posted: April 27, 2006There are some things money can't buy... and physician bloggers should be one of them!An April Fool's joke by a physician on his blog suggested that GSK was influencing physician bloggers.
The story is completely believable and is a cautionary tale to pharma marketers about how NOT to influence phsyician (or patient) bloggers..
For more on this, see today's post to Pharma Marketing Blog.