Recently, some pharmaceutical companies have stepped up their use of unbranded DTC ads whose messages focus only on the medical condition -- e,g., erectile dysfunction (ED) -- that the branded product treats with no mention of the brand. The industry calls these "disease awareness" ads. Some industry critics, however, call it "disease mongering."

What is "Disease Mongering" and who is behind this effort to diss disease awareness advertising?

For more on this , see today's post to Pharma Marketing Blog.