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Pharma Marketing Blog

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Buzz 'n Blogs -- Stealth Marketing

Posted: March 15, 2006

I recently attended and survived another pharmaceutical eMarketing conference (CBI's eMarketing for the Pharmaceutical Industry). As usual, I came away feeling like a time traveler returning from a visit to the past. Pharma marketers are the first to admit that they are not trend setters and usually trail other industries by 2 or more years when it comes to the Internet.

That did not prevent the discussion of cutting edge tactics being promoted by some vendors. It's about Buzz 'n Blogs and what may be called "stealth marketing."

Sometimes, it's good to be a laggard and avoid being cut by the edge!

For more on this, see today's humorous, but sad post to Pharma Marketing Blog.

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