Immutable Laws of DTC Domain Naming Posted: March 3, 2006 My friend RJ Lewis wrote a column entitled "The importance of a Name" that recently appeared in Product Management Today. His premise is: "Choosing and capitalizing on a memorable domain name for a pharmaceutical product may very well be the most important on-line marketing strategy." How important is it, however, to choose a generic name like depressionhurts.com and mensfacts.com? In doing research for this post, I came up with a really disturbing revelation about whoever is marketing mensfact.com online. For more on this, see today's humorous, but sad post to Pharma Marketing Blog. | Return to Pharma Marketing Blog Topics |

Special Supplement ePharma Marketing Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet. The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement. TABLE OF CONTENTS Order and pay for this Special Supplement now using your credit card ONLY $29.95 PDF file delivered to you by email (usually within minutes of placing your order): If you wish to pay by check or credit card off-line, please use: Printable Order Form