Paid Inclusion: Too Hot for Pharma Marketing? Posted: March 2, 2006 Pharmaceutical marketers need to have a good search strategy, but one tactic I find questionable is "paid inclusion." Paid Inclusion results are listings that look like natural or algorithmic results, but are actually paid for by marketers. I would like to know your thoughts on the subject of paid inclusion as a pharma marketing search engine tactic. Please take the Pharma Search Engine Marketing Survey. Read more about this in today's post to Pharma Marketing Blog. | Return to Pharma Marketing Blog Topics |

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