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GSK's "Plain Talk" Flawed
Posted: February 24, 2006The use of sales reps is only part of GSK's multi-faceted campaign entitled "Plain Talk."Another facet of this campaign, however, is focused on consumers and can be found at the WebMD mini-site called "The Center For Plain Talk About Medicines In America" that GSK is sponsoring.
I found at least one GSK argument in favor of drug price status quo flawed.
Read more about this in today's post to Pharma Marketing Blog.