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FDA Backs Down on Coupon Study
Posted: February 15, 2006According to my sources, FDA "yanked" its Federal Register notice to conduct studies on the effect of coupons in print drug ads on February 9 -- one day after I commented on this study.I don't know how you "yank" notices from a public record, but Crystal Rice, an FDA representative said: "The agency withdrew the notice because the matter required additional internal consideration."
Also included is an entertaining commentary by Harry Sweeney, Chairman and CEO of Dorland Global Health Communications.
Read more about this in today's post to Pharma Marketing Blog.