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Generation X Pharma Reps
Posted: February 13, 2006I have very little in common with Jamie Reidy, the author of the book "Hard Sell: The Evolution of a Viagra Salesman," which is a tell-a-lot-but-not-all about pharmaceutical sales (see my review of this book in the upcoming February, 2006 issue of Pharma Marketing News). For one thing, Reidy is a Generation X'er (the cohort born between 1965 and 1980) and I am a boomer (the cohort born between 1946 and 1964).The differences between Generation X'ers and boomers may help explain the decrease in pharma sales force effectiveness over the years.
Read more about this in today's post to Pharma Marketing Blog.