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In My Humble Opinion
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Cialis Blog -- Shame on Lilly ICOS

Posted: February 1, 2006
Lilly ICOS unplausably denies any knowledge of or responsibility for Cialis Blog despite the fact that the blog prominently displays the Cialis trademarked logo and was characterized as a Lilly ICOS blog in Pharmaceutical Executive Magazine back in October 2004 and in Pharma Marketing News in December 2005.

Now that Lilly ICOS definitely knows about the blog -- they have been notified by a blogger writing on the topic -- what should they do?

Read more about this in today's post to Pharma Marketing Blog.

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