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Pharma Marketing Blog

In My Humble Opinion
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Gifts That Keep on Giving

Posted: January 27, 2006
I must admit that I am a little creeped out every time I visit my primary care physician. It's not that she's obese and therefore is a bad role model for me. It's how cluttered her office is with pharmaceutical company trinkets such as note pads, pens, wall charts, etc.

I am, however, a little bit ambivalent about claims that pharma gifts to physicians have a negative impact on patient outcomes. That is one of the claims made by "a group of influential doctors" in a recent article in the Journal of the American Medical Association.

What do you think? Take the Pharma Gifts to Physicians Survey. After completing the survey you will be able to see a summary of results (de-identified, excludes open-ended responses and comments that may identify the respondent). You can also use filters to examine results from different subsets of respondents (e.g., pharma company employees vs. non-pharma people, etc.)

Read more about this in today's post to Pharma Marketing Blog.

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