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The End of DTC as We Have Known It
Posted: January 19, 2006Almost a year ago to the day -- just a week or so after launching Pharma Marketing Blog -- I warned that DTC advertising must change if it is to survive. And change it has.knock on wood!It's almost as if pharmaceutical marketers are listening.to me! I know it's just not me, but I think they are listening. How refreshing.
Read more about the changes in today's post to Pharma Marketing Blog.