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Marketing Drugs Like Packaged Goods at the Super Bowl
Posted: January 24, 2005At the last Super Bowl a brouhaha arose over the half-time show. It also brought some unwelcome attention to direct-to-consumer (DTC) advertising. A Comedy Central skit after the game, for instance, included blurred video of Janet Jackson's breast, an ad featuring a flatulent horse, and the Cialis logo. Not an auspicious Super Bowl debut for DTC advertising! See the article "Super Bowl DTC: Was It Good for You?" (Pharma Marketing News, Feb. 2004).What's in store for this year's Super Bowl? Will there be more DTC ads for Cialis, Levitra, and Viagra too? Will other envelopes be pushed?
Event Marketing for Rx Drugs - What If?
What If Pharma Marketers took a page out of the Packaged Goods Marketers' handbook? Here's a possible scenario: Event Marketing.