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J&J Scores High in Reputation Quotient Study
Posted: December 6, 2005Results of the recent Harris Interactive corporate reputation study, reported in today's Wall Street Journal, place pharmaceutical companies low on the overall reputation totem pole (only tobacco companies ranked lower).That's not news.
What *is* interesting is the consistent high ranking of Johnson & Johnson in this survey over the years. It stands out among pharmaceutical companies.
How has J&J managed to keep its good reputation?
For more on this topic, read today's post to Wall Street Journal's favorite pharmaceutical industry blog.