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Why unbranded ads don't work
Posted: November 4, 2005In today's post to Pharma Marketing Blog, I report what Patrick Kelly, President of Pfizer US Pharmaceuticals, said about the effectiveness of unbranded disease awareness ads at the recent FDA DTC hearings.This issue led to an interesting discussion here on the PHARMA-MKTING listerv and I quote that thread as well.
BTW, Kelly also mentioned how much money Pfizer will spend on unbranded ads. Anyone willing to guess a number (in US $)?
Read more about this in today's post to Pharma Marketing Blog.