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FDA DTC Hearings Day 2
Posted: November 3, 2005More snippets from presentations made at the FDA DTC hearing.You won't want to miss today's post -- it features Lorraine Bracco, the actress that portrayed a psychiatrist on HBO's The Sopranos series. She helps explain why today's disease awareness ad may be tomorrow's reminder ad.
You'll also learn the connection between British Bobbies and FDA warning letters and why the FDA cannot possibly pre-approve all DTC ads before running.
Read more about this in today's post to Pharma Marketing Blog.