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FDA DTC Hearings: Snippets from Day 1
Posted: November 1, 2005Reporting from the FDA public hearing on DTC advertising.People are polite in Washington, DC. They don’t rush and knock you down in the Metro (subway) like people do in NYC. Similarly, FDA people and presenters at today’s public hearing on DTC were very polite too. The nice FDA people asked nice questions and the nice presenters, for the most part, didn’t blast the FDA for not doing anything to reign in DTC.
Some issues covered were:
- Linguistics - find out which 3 word-phrase included in virtually all broadcast TV drug ads may have a "web of meanings"
- Celebrities in advertising - what are they good for (and what are they not so good for)?
- Power of images - especially the Bee in the NASONEX TV Ad
Read more about this in today's post to Pharma Marketing Blog.