Peter Pitts, senior vice president of global health affairs at Manning Selvage & Lee (a PR firm with many pharmaceutical clients), former FDA Associate Commissioner for External Relations, and fellow blogger (see DrugWonks), is an unabashed defender of the pharmaceutical industry and opponent of drug re-importation.

At the recent CBI Forum on Customer Relationship Management (CRM) for the Bio/Pharmaceutical Industry in Princeton, New Jersey, Pitts argued that lack of DTC leads consumers to distrust "the miracles that are modern medicines." He used older Americans' distrust of pharma as proof.

An interesting premise, but does it have merit?

Read more about this in today's post to Pharma Marketing Blog.