Welcome to my blog archive! (See Blog Topics.) Blogging allows me to publish my opinions any time I feel the urge and without stuffing the e-mail boxes of Pharma Marketing News subscribers. Luckily, other people like to read my opinions, as the following comment shows:

"The blog format is perfect. I subscribe by e-mail but I have already connected to more links through the blog that were not apparent to me on the list and I don't have to worry about html filters on my e-mail.

"I have not come across that many blogs that address the pharma world, not ones that I would read anyway, so this is a great start. The whole point of a blog is to write what you think, because when that is visible to the world, that is one more perspective that can elevate or change, confirm or retain the status quo of intelligence.

-- Anonymous commenter

Why don't I just continue to publish my opinions here in Pharma Marketing News? Well, I will continue to do that in my OpEd Pieces. But this OpEd space is limited and appears only once per month (see Pharma Marketing News OpEd Pieces). More importantly, I don't want to turn the newsletter into a platform for my particular point of view. A few words every month is enough.

Meanwhile, if you have any blog-worthy information or opinions drop me a note any time or submit a comment on Pharma Marketing Blog.

johnmack@virsci.com

Access the feed to see the latest posts.

See below for access to the archive of posts by month in reverse chronological order.

Major Topic Areas

• Cardiovascular Drugs
• Life-Style Drugs
• Endo & Metabolic Drugs
• Drug Companies
• Buzz/Public Relations/Lobbying
• Legal & Regulatory
• Direct-to-Consumer (DTC) Advertising
• eMarketing & Social Media Marketing
• Physician Sales & Marketing
• Disease Awareness/Unbranded Advertising
• Drug Safety
• Spoofs
• Market Research/ROI

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Access the feed to see the latest posts.